Corporate America is always on the lookout for a good marketing gimmick. Americans' growing concern about global warming has been embraced by marketing gurus, as this post from one of the blogs I follow illustrates.
Bad Mom, Good Mom: Greenwashing and AstroturfingTo see the pitch for your self, go to Reynolds' press kit.
2 comments:
Thanks for the link.
As one of the hits when PR agencies type in "mommy bloggers" + LA in search engines, I get pitched some doozies.
One of these days, I gotta explain how GM tried to position Chevy as their 'green' brand using mommy bloggers and celebrity tie-ins. It would have been funny, if it weren't so pathetic and insulting. I can only surmise they didn't read enough of my blog to learn my academic background.
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