|Ethel Merman, Annie Get Your Gun, 1946|
It used to be that men owned guns to hunt. Then the NRA began getting out the message that they needed guns to fight the "jack booted thugs" of the ATF, and the FBI, and Obama's government tyranny, bent on denying them their Second Amendment rights. And men bought the message and they bought semi-automatic assault rifles (much higher profit margin) and 30-clip magazines.
The government tyranny pitch was a harder sell for women, so the NRA pushed the idea that women needed guns for protection from home intruders, murderers, rapists, and census takers. And they made designer handguns and holsters and concealed carry handbags, and knowing how women love to accessorize, NRA fashion consultants came up with concealed carry denim jackets, and 'tactical slacks,' and 'Women Shoot Too' tees, and holster bras, and sleepwear featuring gun motifs; all specially designed for the new Annie Oakley.
|Display at the NRA 2013 Convention|
Not so with women. Women are still viewed by the NRA as 'the fairer sex,' basically little scaredy-cats, who, unless they have a CCW (concealed carry weapon) male companion, must substitute a sleek, compact Glock 26 to feel safe maneuvering their shopping cart in the Walmart parking lot (accessorize with a flashbang bra holster for concealed carry, ladies, and ask for a weapon with a pink grip to show you care about women's health).